Within the European I3-INSHAPE programme, Placenet, MyPlay and FoggoSport have worked on an all-in-one experience that is accessible directly in the mobile browser via QR/NFC. It integrates court booking and payments, live and on-demand video powered by AI automatic cameras, and community features. The goal: democratise digitalisation for grassroots and local clubs by reducing user friction and operational complexity.
What each partner brings
- Placenet: digital infrastructure and the user interaction layer that identifies and connects devices in the physical space, integrating bookings, payments and access to multimedia content — all app-free with a smooth browser experience.
- MyPlay: AI-powered automatic capture and streaming that follows the game and delivers high-quality live and VOD, making it easy to create highlights and support coach/player analysis.
- FoggoSport: sports management and booking (courts, users, payments), natively integrated with Placenet and MyPlay.
This collaboration was shared at the ELIS Innovation Summit 2025 (Eindhoven) as part of I3-INSHAPE activities supported by INDESCAT.
Why “app-free” matters
- Less friction, more usage: browser access via QR/NFC removes typical barriers (downloads/updates), which generally supports adoption and repeat use.
- Lower total effort: a single web front simplifies maintenance and support for clubs.
- Interoperability: browser-based access adapts to different devices and user profiles.
Impact on sports participation and society (evidence-based angles, non-specific)
- Participation & adherence: when booking and paying are simple, people convert more “intent to play” into actual court time.
- Community & belonging: live/VOD with shareable moments sparks conversation and pride, fuelling loyalty and learning.
- Operational efficiency: digitised bookings/payments and centralised content free up staff time for coaching and member care.
- Inclusion: a lightweight web experience is friendlier to mid-range devices and reduces storage/data constraints for families.
- Local ecosystem: more practice and more viewable events can boost activity around the club and its neighbourhood.
“Bringing AI-powered automatic streaming together with browser-based booking and payments reduces friction and opens opportunities for more people to play, learn and share their sport every day. Together with Placenet and FoggoSport, we bring clubs a digitalisation path that is simple, accessible and sustainable.”
Itai Levi, CEO of MyPlay
