OTT Platforms: Revolutionizing Broadcasting for Minors Sports

OTT platforms have redefined the way sports content is consumed, breaking away from traditional broadcasting models. This is particularly beneficial for minor sports, offering a dedicated space for clubs to showcase their talents on a global stage. The reach of these platforms transcends geographical boundaries, ensuring that the efforts of clubs don’t go unnoticed.

Enhanced Visibility for Clubs

One of the key advantages of leveraging OTT platforms is the heightened visibility it provides for clubs, regardless of their size or popularity. Smaller clubs engaged in multisport activities often struggle to gain recognition. A live streaming channel on an OTT platform can significantly amplify their reach, attracting a diverse audience and potential sponsors.

The Quest for Sponsors

For clubs, finding sponsors is an ongoing challenge. The dynamics change when clubs can offer exposure through an OTT platform. The allure of reaching a broader audience and being associated with the rising stars of various sports can be a compelling proposition for sponsors. The visibility achieved through live streaming establishes a direct link between sponsors and engaged viewers.

Shining the Spotlight on Junior Categories

Minors sports frequently struggle for attention, with the limelight usually stolen by major leagues. An OTT platform dedicated to live streaming provides an avenue to showcase the talents of junior categories. This not only nurtures young talents but also creates a dedicated fan base, fostering a sense of community around these junior leagues.

Fueling OCT Sector Growth

The growth of the Over-The-Top sector has been exponential, and its impact on minor sports is undeniable. The availability of livestreaming channels for clubs contributes significantly to this growth, creating a symbiotic relationship where the demand for engaging sports content fuels the expansion of the OTT sector.

The Imperative: A Live Streaming Channel for Your Club

In the current sports landscape, having a live streaming channel for your club is no longer a luxury but a necessity. It’s the bridge that connects your club to a global audience, potential sponsors, and the future stars of the game. The absence of such a channel might mean missing out on opportunities to grow, thrive, and make a lasting impact in the sporting world.

In conclusion, the advent of OTT platforms has reshaped the dynamics of sports broadcasting, providing a lifeline for minor sports seeking recognition. Clubs engaged in multisport activities can leverage live streaming to not only secure visibility but also find sponsors and nurture the junior categories that represent the future of sports. The OCT sector’s growth is intertwined with the success of clubs utilizing these platforms, making a live streaming channel imperative for any club aspiring to make a mark in the sporting arena.

However, we miss football like crazy!

Coaching football on a distance
As we’ve described before, Veo’s Copenhagen office is closed down at the moment and has been since the beginning of March. All football clubs’ training activities in Denmark were closed down by the government at roughly the same time.

So how can coaches use their time during the lockdown? I have had a conversation – on distance of course – with Sam Rafique and Kienn Jensen. Both are employees at Veo and, perhaps more relevant for this blog post, both are football coaches in the renowned youth academies of Hellerup Idrætsklub and Lyngby Boldklub respectively. And of course, both use Veo a lot in their work with the young players.

So, how do Sam and Kienn use the time to prepare for the return of football?

“We are already looking forward to when we can play again. It is important to review our matches this season and plan accordingly to next season. We need to be able to see where we were technically, physically and tactically. We need to be able to reach those standards again. For us, studying the older recordings has been specifically helpful. Especially since our players have improved so much from last September till now. We want them to see how far they have come. By comparing games from September and our last match we played before the break, they can see how much they have improved,” says Sam Rafique.

And Kienn Jensen continues:

“We communicate with the players almost daily, and some of the players are meeting up themselves doing training sessions, where I am talking to them both before and after to give them some ideas of what to do. I have also been doing some individual coaching with single players. I have been watching a lot of our earlier recordings to prepare for when we are back to normal, and to give myself new ideas. Besides I’ve used recordings to do individual clips, to show and talk to the players about,” says Kienn Jensen

New features on the Veo platform
In the last couple of months, Veo has introduced several new features on the Veo analysis platform. Features like Player profiles, Draw-on-screen and the newest feature Directed highlights have made the time in isolation a little less boring for the coaches.

“I have found the draw on screen feature fantastic. Before I was doing this manually by downloading the videos, clipping them and then using another program to draw lines and boxes. This feature saves so much time and it is really easy to use,” says Sam Rafique.

And his colleague goes on:

“I have used the draw-on-screen which is really cool, and the user directed highlights for my individual clips – they are absolutely amazing! I already spent hours making highlights for players to help them self study when we can’t train together on the pitch,” says Kienn Jensen.

Hopefully, we can soon return to football. But until then, the pause has provided a unique opportunity to get deeply into analysis.

Stay safe.